NSPCC Underwear Rule video to help protect deaf children from abuse
Addictive Tracks music has been used in a new NSPCC video version of their successful Underwear Rule guide to help deaf children talk PANTS and stay safe. http://www.nspcc.org.uk/preventing-abuse/keeping-children-safe/underwear-rule/
The new 7 minute film was launched to coincide with Deaf Awareness Week (May 6-12) and has been produced by specialist production company Liverpool Street Productions and award-winning Deaf film-maker Bim Ajadi.
Research shows disabled children are 3 times more vulnerable to abuseand last year over 8,000 adults contacted the NSPCC helpline with concerns about children and sexual abuse. The new film, which is in British Sign Language and includes subtitles, aims to teach deaf children about the Underwear Rule and encourages them to share secrets that upset them with a trusted adult.
The successful campaign is designed to allow parents to start easy conversations with their children without having to mention scary words like sex or abuse. It teaches them that their privates are private and that their body belongs to them.
The video’s script was written by renowned deaf journalist and scriptwriter Charlie Swinbourne and features two powerful scenarios.
The Pants rule is a simple mnemonic to help children remember how to act when under pressure from others:
- Privates are private
- Always remember your body belongs to you
- No means no
- Talk about secrets that upset you
- Speak up, someone can help